Traditional backup solutions have evolved to treat the cloud as an endpoint, or static storage destination, similar to disks or tape. While this approach is simple, it is limited and doesn't take full advantage of an underlying cloud platform, which translates to an expensive, inefficient solution. Other solutions are expensive because you end up paying for the wrong type of storage, or storage that you don't need. Other solutions are often inefficient because they don't offer you the type or amount of storage you need, or administrative tasks require too much time. In contrast, Azure Backup delivers these key benefits: